Life in the Garden

Matters of Life and Death

Women in funeral service

Deena on Funeral Education

Our continuing interview with Deena Pulaski of Lakeview Funeral Home and Crematory in La Porte, Indiana.

Deena says education of her client families has been a big aspect of the business. “We see more price shoppers now, many families are not aware of the options available, and it’s our job to educate them. They don’t realize that with cremation, they can have a viewing and visitation, and will often choose that type of service when offered.”

Trends: Many families are opting to keep the ashes in the home. When Deena asks the families if they’ve considered arrangements for guardianship later, the families often don’t know what they are going to do.

“We’re just trying to avoid future scenarios when the super bargain hunter arrives at the funeral home with an estate sale treasure….filled with ashes.”

Since La Porte is near many waterways, Deena fields requests from families that are interested in scattering the ashes over water. “I always recommend that they consider a water soluable urn. We’ve had several incidents of the plastic temporary urns that have been tossed over the side of the boat, later wash up on shore.”

Women In Funeral Service: Pulaski Pt. 2

Deena Pulaski, knows all about the roller coaster ride of being a small business owner in LaPorte, Indiana .

Deena and her husband, Casmir own the Lakeview Funeral Home, Midwest Crematorium Center and a retail web site, theurnstore.com. Casmir is a licensed funeral director and embalmer. Deena is a licensed pre-need insurance counselor and mother of two boys, in high school and 2nd grade.

After graduating from mortuary school, Casmir worked as a funeral director and quickly saw a business opportunity as a trade embalmer serving a 60 mile area that covers both Indiana and Michigan. He’s licensed in both states. After building on his contacts, he added a crematory in 2005.

When the Pulaski’s decided to offer direct cremation to the public for $895.00, it wasn’t well received with the local competition. La Porte is a bedroom community of approx. 22,000 with three long established funeral homes in town, and at least 15 more in the surrounding area. Operators were less than thrilled when a year later the Pulaski’s moved in to a vacant lawn and garden center building on the busiest county road in the state.

“We always knew that we’d own a funeral home, but imagined that we’d purchase an existing business, and it would be later than sooner!” said Deena

“We just didn’t expect it to happen so soon, but when this place became available, we felt like we had to do it. ” The two-story building has lots of natural light, a wide front porch with adjacent property that can handle future development. The Lakeview Funeral Home is the only funeral home in LaPorte with it’s own crematory.

“When the weather’s been nice, we’ve been able to have some nice military services outdoors. The families really seem to like the change of scenery.”

The location has been good for the Pulaski’s. Competing with 100 year old firms in the area, Deena expected that it would take several years to build the business. “By our second year anniversary we had already surpassed our projections.” Casmir still has travels, but has been able to reduce time on the road and even savor a rare long weekend.

Meet Deena Pulaski

As part of our ongoing “Women in Funeral Service” series, I recently had the pleasure to visit with Deena Pulaski. Deena and her husband, Casmir, just celebrated their two year anniversary at their new funeral home, Lakeview Funeral Home and Crematory in LaPorte, Indiana.

“We always knew that we’d own a funeral home, but imagined that we’d purchase an existing business, and it would be later than sooner.” said Deena

Deena was gracious enough to discuss take time out of her busy schedule to discuss some of the challenges of being being the new kid on the block in a small community of long established funeral homes, as well as some of the trends she sees with the families she serves.

Cheryl Thompson Morrow Pt. 2

More with Cheryl Thompson-Morrow of Thompson Funeral Home, Broadman, OH.

20 Years Later: “It’s been a good career choice, the initial transition was difficult, because many of the families insisted on working with my father, and weren’t accustomed to a female funeral director.

On Technology: “Technology has really freed our time up, in that in the old days, before we could forward calls, my dad would stay home all weekend to catch the phone.”

Cheryl is uncomfortable with casket retailing on the internet, and would like to educate her clients regarding funeral costs and the value of a funeral service. “I want to do more with our website, add educational content and market our services.”

On Cremation: “You know, when I started working at the funeral home, my dad had one urn, and it was in a dusty box. Unopened.” Despite being in a pretty traditional area, cremation is definitely on an upswing. “March’s services were all cremation.” Most of Thompson’s cremation families choose traditional viewing with casket rental at the funeral home. Cheryl usually discourages the scattering of ashes until a later date, to make sure the family is comfortable with the decision. It’s pretty mixed on families that choose burial, or to take the ashes home.

On Changes in the Industry: “Besides cremation, families are buying more keepsakes, and there’s more interest in pets.” It used to be that the funeral homes in our area were denomination specific, there’s more cross-over now. Besides more women in the funeral profession, I see a lot more women in the clergy. The other day, I realized that we were doing a service with a female funeral director, and two female funeral clergy…there was a time, that was unheard of!”

“We haven’t had a lot of requests for catering services or food.” Although, she did have a family from California that wanted to bring “snacks” in before the visitation, and wound up setting up a full buffet and bar. It was no problem she said, but the family took care of everything.

Cheryl sees funeral service as a life long career and says, “I’ll probably work until I die.” “My dad never got to retire, and in the my pre-kid days, I was at the funeral home ALL the time, even coming in on weekends I didn’t have to work, just to make sure everything was alright.” Cheryl and another funeral director trade weekends on call.

“Now, I realize life is too short! We have a cottage at the lake that’s only an hour away and I want to spend time with the kids, while they still want to!” Cheryl has two children, 11 and 12.

Women in Funeral Service, Cheryl Thompson-Morrow

cheryl thompson-morrow

Today’s Female Funeral Professional (known from here on out as FFP, you try saying that three times real fast!) spotlight is on Cheryl Thompson-Morrow with Thompson Funeral Home. Thompson Funeral Home is one of five other funeral homes in a two mile area in Boardman, OH., close to Youngstown.

Cheryl’s grandfather Clifford L. Thompson, started the firm in 1932. Cheryl hadn’t really considered entering the family business and her father, Clifford L. Thompson, Jr., who worked at the funeral home didn’t exactly encourage it. Why? Because it was a man’s world. But as Cliff Jr.’s health began to deteriorate, and when it became clear that his son would choose a different career path, Cheryl’s dad did notice that more women were entering the field of funeral service and maybe Cheryl, who was taking classes in the medical field, might be his future.

He told her that if she planned to go to mortuary school, she’d better get on it. This was the 80’s and Cheryl was trying to figure out what she was going to do with her life. She was working as a medical assistant and funeral service seemed like a good fit with her background, so she went to mortuary school, not realizing that within a few short years, she’d be running the business. In 1989, Cheryl graduated from the Pittsburgh Institute of Mortuary Science, and did her internship with her dad, a “difficult transition”, for the young girl and her father who was handing over a Life’s Work to his…daughter.

“That was tough”, she said. “He continued to work at the funeral home, even in declining health, he was there everyday.”

And then, one day, he said the magic words, “Whatever you think, Cheryl.” The turning point. He died shortly after at age 60 in 1997.

Next: Part Two with Cheryl Thompson-Morrow.