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You are here: Home / Advertising / No More Wire Hangers!

No More Wire Hangers!

October 25, 2007 urngarden.com

postcard witch on broom

When your clothes have cobwebs on them, you might consider cleaning out the closet. And so it goes.

Cull it down to the minimum. If it requires a foundation undergarment to smooth the surface….lose it. I’ve been hanging on to the past and since I don’t dress for success anymore, I’m chucking the old office wardrobe.

Breakthrough:

I’ve found freedom in my new unflattering khaki slacks and slippers. Embrace the full figure. At least that struggle has subsided.

Let’s burn fat!

Speaking of “embracing”: shout out to Final Embrace for bringing a breath of fresh air to the funeral world with interesting correspondents. “Next generation” observations of the industry are fun to read. It’s about time.

Snap Judgment:
The marketing department earmarked this ad a while back for today’s review:

dorky doric

Powerful image. I should have cropped the verbiage. Because the words don’t matter.

Although, I’ve only studied the industry for the last few years, I don’t recall seeing a female “call to action” in the trade mags. This ad got my attention.

At the risk of embarrassing myself: Who is this lady looking all satisfied in her conservative blue bidnez suit? Should I know her?

Or is it subliminal:

Woman Strong. Vault strong.

For What It’s Worth:

Too many words.

Dial down the copy, you love that logo, so brand and develop the female heavy metal angle.

Rock on!

Filed Under: Advertising, Confessions, funeral service, mental health Tagged With: Advertising, dress for success, funeral industry

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