Don’t laugh. Don’t cry. I debated on promoting this new style of cremation urn on September 11th. But somehow it feels right for so many reasons. I call it American Bad Ass.
The events of September 11 also helped push me to start Urn Garden. I was working in television at the time and was considering a career change. That Tuesday morning got off to a rocky start, the kids had missed the bus. I had a low tire and had to unexpectedly scrape the first frost of the season off my windshield. We were late. I plugged in a cassette rather than turn the radio on, thinking the music would help the ride to school and work. By the time I got to work it was eerie. Usually there was a chattering hum in the halls at the television station. But by the time I got settled in my office, I realized I couldn’t hear the hum. The phones were quiet. The only noise was coming from a tv across the hall and I was drawn to it. What’s going on? I asked. “A plane flew into the tower.” His eyes never moved from the screen.
The phone in my office rang three times that day. My parents. My husband. My son. Normally? It rang incessantly.
My husband was in Las Vegas on business and that evening I went home and rearranged the furniture while I tried to watch the coverage. All flights were grounded. The convention that my husband was attending cancelled. The casinos were still full, but the tables and slots were empty, everyone was at the bar watching television. As the week wore on my co-workers were complaining about nightmares and anxiety.
I felt oddly hyperactive and knew a big change was coming. Nothing I could put my finger on, but that week I filled out the paperwork to apply for my business license and began working on a plan. Within 2 years I would leave broadcasting to navigate the digital world. Many of my colleagues followed suit and made career changes as well.
Many lessons learned along the way, but the most important? Never forget what we learned 9/11/01 about the unspeakable evil behind those acts….which still festers today, 9/11/14.